Google Adwords is quite possibly the fastest, easiest way to get targeted traffic to your site overnight. It instantly places you into the top positions on Google where two-thirds of the US is searching.
Let’s look at the hard data on Advertising
Putting your hard-earned cash on the line to market your business requires a streamlined and efficient Google AdWords campaign. Here’s how we do that for you.
Our PPC campaigns start with a 30-minute intake call for us to make sure we completely understand the goal of the project. We then do account setup for Google Analytics & AdWords.
After research & learning your business objectives we’ll submit keywords for approval. We will recommend the most competitive keywords with good monthly volume and average cost-per-click.
One of the most important steps to building out a great campaign is making sure your ads stick out and convert. We create different types of ads to test performance.
Approve your keywords, ad groups, and ad copies and launch! Part of tracking the success of your campaign is making sure we have your conversion tracking set up properly. We’ll make sure that all your tracking codes are properly implemented on your site so that we can track whether or not your PPC campaign is producing an ROI.
We actively monitor the keywords that get searched and clicked on. When a keyword isn't producing we add them to the negative keyword list. The longer the campaign goes the longer the list becomes. Negative keywords are consistently added and search phrases are monitored to ensure you aren’t spending money on keywords that make no sense to your campaign.