Google My Business is the foundation to any successful local SEO campaign. In fact, research suggests that 50% of people who visit a business have previously researched the company on Google. Not surprising, right? People will search your company on Google because it is the most popular and convenient directory listing. Earning someone’s business starts with trust, and there’s no better way to do that than with Google.
Want to learn more about directory listings? Check out this article ‘What Are Business Directory Listings?‘.
Below you will find instructions on how to set up Google My Business. But before you get started, remember that whatever information you put on google should be accurately reflected around the web. Most importantly, your name, address and phone number (“NAP”). Consumers will lose trust if they find inconsistencies, so remember to reflect the same information on Google as they would find on other websites or social accounts.
Here’s how to get your company on Google:
1) Visit google.com/business
Visit the homepage here where you will be asked to “Sign In” or “Manage Now.” Sign in to your Google Account, or if you don’t have one, click “Manage Now” and you’ll be directed to a “Sign In” page where you can click “Create Account” in the bottom left to sign up for free.
Once you get signed in, you should see a page like the one below. From here, click “Add your business to Google” to get started.
2) Enter Your Business Name
Agree to Google’s Terms of Service and Privacy Policy by clicking “Next.”
3) Choose the category that fits your business best
4) Add the address of your business location
You should only choose “yes” if you have an address where your business engages in face-to-face interactions with customers. If you do not wish to show your business address (say you work out of your home), then click “no.” If you answered “no,” you will be asked to select your service areas (optional). They will show up on your listing and help bring relevant customers.
5) Add your contact information
At this point, you must either provide a phone number or a website address.
6) Finish and Verify Your Mailing Address
To complete the process, you must provide a mailing address to Google. This can be hidden from the public, but it’s required by Google to verify you are who you say you are. Google will send a postcard to your address with a verification code. When you receive the postcard, login to your business profile and enter the code to verify your address. Your profile will go live and your business will be searchable.
About WebWorks LA
Are you a business owner that needs help with Google My Business? If so, WebWorks LA can help you get started. We are based in Los Angeles and have helped many clients build successful SEO campaigns. If you’re interested, submit your project details here to get started. In addition, if you have any queries, fill out our online contact form here and we will get in touch.